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Panorama Education
MA, United States
30+ days ago
Panorama Education
Massachusetts, United States
30+ days ago


Panoramians can choose to work fully remote, in-person from our Boston/San Francisco offices, or a hybrid option.

About the Role
As our first dedicated customer marketing team member you will lead and grow customer marketing at Panorama as a key driver for growing our work in our customer districts, where we have industry-leading renewal rates and sky-high Net Promoter Scores (NPS). Your mission is to ensure customers understand the full value of everything Panorama builds for their districts, to expand customer engagements with Panorama as a lever for increased student impact, and to hire and develop an engaged, high-performing team.


  • Develop marketing campaigns for customers to highlight Panorama’s full suite of products and to drive customer retention and referrals
  • Build processes to identify and nurture customer readiness for product demonstrations 
  • Create and test account-based marketing (ABM) campaigns for customer school districts
  • Manage and coach customer marketers and oversee hiring and interview processes
  • Equip account managers with materials for executive meetings with school district leaders to highlight the full value of Panorama’s suite of products
  • Convene a customer advisory board to inform Panorama’s product development and share best practices among districts leaders
  • Lead a calendar of webinars, meetups, and roundtables for customers to drive interest in adopting new products and to maintain industry-leading renewal rates 
  • Host VIP experiences for customers online and in-person, such as a special events at education conferences
  • Set goals and coach your team to track performance to goals aligned with revenue targets


Our Ideal Candidate Has:

  • 5+ years of experience in marketing, including 2+ in customer marketing and 2+ in people management (Experience in K-12 is a bonus)
  • Experience developing and leading marketing campaigns to hit important business goals 
  • Experience using marketing platforms and tools to execute campaigns and enrich your understanding of customers and their needs 
  • Experience working effectively with a variety of stakeholders, including an executive-level audience like school district leaders 
  • Experience understanding customers’ needs and pain points, as well as product impact for customers, and using them to shape campaign messaging
  • Demonstrated experience understanding the impact of and incorporating attention to diversity, equity, and inclusion in your marketing work and engagement with colleagues
  • Experience providing coaching and creating career development opportunities for team members

Job Information

  • Job ID: 59475964
  • Location:
    Massachusetts, United States
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    LAKE ST. LOUIS, Missouri, United States
  • Position Title: Sr. Manager, Customer Marketing
  • Company Name: Panorama Education
  • Industry: Marketing/Advertising/PR
  • Job Function: Marketing/Communications/PR
  • Job Type: Full-Time
  • Job Duration: Indefinite
  • Min Education: BA/BS/Undergraduate
  • Min Experience: 3-5 Years
  • Required Travel: 0-10%

Please refer to the company's website or job descriptions to learn more about them.

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