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Florida Polytechnic University
Lakeland, FL, United States (hybrid)
13 days ago
Florida Polytechnic University
Lakeland, Florida, United States (hybrid)
13 days ago

Description

The Director of Marketing will provide leadership and coordination of all marketing activities for the University including, but not limited to, website management, brand initiatives, advertising, digital media, and collateral materials. This position will report to the Assistant Vice President of University Relations and serve as a key member of the team as the lead marketing professional responsible for implementing strategic initiatives designed to advance Florida Poly’s reputation as a leader in higher education.



Requirements

RESPONSIBILITIES:

  • Develop an overall strategic marketing plan for the University.
  • Work with campus communicators to present integrated messaging and consistent use of the University’s trademarks; oversee brand management.
  • In collaboration with graphic design and digital media professionals, develop, implement, and direct the following: print, graphic design, video and photographic services, and digital media campaigns.
  • Support all University departments with marketing and promotional needs and ensure successful execution of projects and deliverables.
  • Oversee University website functions and manage day-to-day web updates.
  • Arrange for ongoing marketing research, all forms of advertising and placement, and develop/produce television commercials (as needed).
  • Develop tools for evaluating marketing initiatives and be able to generate return on investment.
  • Manage design and execution of all University collateral materials.
  • Oversee administrative and budgetary responsibility for all marketing activities.
  • Prepare budgetary reports and proposals as needed.

KNOWLEDGE, SKILLS, AND ABILITIES:

  • Superior knowledge of marketing strategies and tactics
  • Demonstrated skills in social media strategies and website management
  • Strong verbal and interpersonal communication skills
  • Outstanding organizational and planning abilities
  • Must be a self-starter and deadline oriented

MINIMUM QUALIFICATIONS:

  • Bachelor’s degree in related field and six years of appropriate experience; or
  • Master’s degree in related field and three years of appropriate experience.

PREFERRED QUALIFICATIONS:

  • Master’s degree in marketing
  • Experience in higher education

REQUIRED LICENSES, CERTIFICATIONS, AND/OR OTHER SPECIFIC REQUIREMENTS OF LAW:

  • Must possess a valid driver’s license.
  • This position requires a criminal background check, which may include a Level II screening as required by Florida Statute §435.04.
  • This position is subject to federal and state privacy regulations.

NORMAL WORK SCHEDULE:       This position is salary exempt.  The normal work schedule is Monday – Friday, 8 a.m. - 5 p.m. However, occasional overtime (weekends and evenings) may be required. Travel between campus locations may be required.

TARGET HIRING SALARY:  $85,000 - $100,000, commensurate with experience.

APPLICATION DEADLINE DATE: The position is open until filled. However, review of applications will commence immediately.

APPLICATION PROCESS:  In addition to completing the online application at https://flpoly.wd1.myworkdayjobs.com/en-US/External-Staff/details/Director-of-Marketing_R1736 , all applicants are required to upload the following as an attachment to the application (preferably in PDF format):

  • Cover letter
  • Resume

About Florida Poly:

Located along Florida's I-4 High Tech Corridor, Florida Poly opened its doors in August 2014 as the state's 12th university and the only one dedicated to core subjects in science, technology, engineering and mathematics (STEM). The non-traditional academic environment focuses on applied learning, specifically in technology and engineering. Small class sizes give faculty the opportunity to work closely with high-caliber students, and provide access to the most advanced technology, including a 3D printing lab, media lab, and nanotechnology lab, setting Florida Poly apart from other state universities. Florida Poly's innovative approach to higher education allows students to learn strong fundamentals within a traditional university department structure, while giving them opportunities to apply their learning through research and projects in emerging high-tech concentrations like cybersecurity engineering, big data analytics, machine intelligence, and more. The University partners closely with industry leading firms, and faculty members are rewarded for more than just publishing. Industry involvement, problem solving, and the commercialization of technology and research through start-ups and small businesses are encouraged. 

Diversity Statement:

Florida Polytechnic University is an equal opportunity/equal access institution. It is the policy of the Board of Trustees to provide equal opportunity for employment and educational opportunities to all (including applicants for employment, employees, applicants for admission, students, and others affiliated with the University) without regard to race, color, national origin, ethnicity, sex, religion, age, disability, sexual orientation, marital status, veteran status, or genetic information.

Job Information

  • Job ID: 65673289
  • Workplace Type: Hybrid
  • Location:
    Lakeland, Florida, United States
  • Position Title: Director of Marketing
  • Company Name For Job: Florida Polytechnic University
  • Industry: Education / Teaching / Administration
  • Job Function: Advertising,
    Branding,
    Content Marketing,
    Customer Strategy,
    Direct Marketing,
    Marketing Analytics,
    Marketing Communications,
    Mobile,
    Marketing Research,
    Online Marketing,
    Social Media,
    Strategy
  • Job Type: Full-Time
  • Job Duration: Indefinite
  • Min Education: BA/BS/Undergraduate
  • Required Travel: 0-10%
  • Salary: $85,000.00 - $100,000.00 (Yearly Salary)
Education / Teaching / Administration
Lakeland , Florida , United States

Florida’s only public university exclusively teaching science, technology, engineering and math (STEM).

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