Chief Marketing and Communications Officer, Stanford Alumni Association - 75038
Description Founded in 1892 by the first graduating class, and situated on Stanfords iconic campus, the Stanford Alumni Association (SAA) has a mission to reach, serve and engage all Stanford alumni and students; to foster a lifelong intellectual and emotional connection between the university and its graduates; and to provide the university with goodwill and support. In support of this mission, SAA engages in a wide range of activities including: event production, volunteer recruitment and management, publishing, travel/study programs, in-person and virtual community management, career networking services, alumni education, and multi-media broad-based communications.
The Chief Marketing and Communications Officer (CMCO) is a member of the SAA senior Cabinet and reports to the Vice President for Alumni Affairs, Stanford University, who is also the President of SAA. The CMCO leads the development and refinement of integrated marketing strategies for SAA programs, products, and services and oversees the organizations digital and print content development and syndication. Managing teams that include digital and print designers, content strategists, writers, editors, data strategists, digital communication and UX designers, social community builders and marketers, and research and insights analysts, the CMCO will be a key driver of SAAs high-priority effort to significantly enhance its digital engagement tools and offerings. The CMCOs teams currently deliver and/or support a wide array of alumni offerings including STANFORD Magazine, SAA web solutions, brand and program print promotions, digital communications, alumni services, video, and webcasts.
Note: Not all unique aspects of the job are covered by this job description
Senior marketing executive with management and oversight responsibility for SAA teams/departments focused on developing strategic marketing, content, and communications plans for the Stanford Alumni Association.
- As a core member of the SAA Cabinet, contribute to the development of SAAs long-term strategic vision.
- Translate the long-term vision into actionable and measurable marketing and communication plans to be implemented and supported by CMCO teams (i.e., strategy and marketing plans detailing one, two and five year schedules and metrics).
- Manage select SAA teams/departments and lead them toward achievement of engagement and revenue targets.
- Manage STANFORD Magazine including its editorial positioning across all platforms (print and digital). Oversee content syndication and manage magazine business operations.
- Oversee and guide development of a robust marketing communications plan that articulates SAAs global positioning and mission, targeting both internal and external audiences.
- Guide marketing, digital, and communications teams collaboration with other SAA department directors to ensure consistency of the organizations marketing and communications message across various departments and platforms and to the broader audience.
- Oversee and guide development of a robust web marketing and social media strategy.
- Leverage a mix of classic marketing tools and emerging digital technology platforms to the benefit of the alumni association, the university and its alumni.
- Oversee all marketing content initiatives, both internal and external, across multiple platforms and formats to drive engagement, sales, retention, leads, and positive alumni behavior.
- Guide teams to leverage data and research to increase relevance and drive engagement.
- Act as a resource to the rest of Stanford University and work to increase broader cohesion across department-specific communication teams.
* Other duties may also be assigned
Education & Experience:
Bachelors degree and ten years of relevant experience; or a combination of education and relevant experience.
Knowledge, Skills and Abilities:
- Demonstrated ability to develop clear, targeted branding and marketing strategies tailored for different audiences and channels.
- Proven track record of improving brand perception, developing and implementing marketing programs, and developing and managing collaborative relationships with partners.
- Experience communicating through a wide variety of media to sophisticated, diverse audiences.
- Experience with magazine and/or content projects managing the editorial, design and production departments preferred.
- Ability to manage internal and external relationships; preparing, justifying and presenting business cases, budgets and plans; and measuring the impact of different strategies and programs.
- Ability to effectively develop strong cross-functional partnerships, evidenced by a track record of teamwork and collegiality leading cross-functional teams and building relationships beyond the marketing function.
- Demonstrated success as an inspirational manager who has successfully motivated staff to achieve and sustain excellence. The individual must have strong interpersonal skills to develop alliances with internal and external groups and must be comfortable dealing effectively, diplomatically, honestly, and sensitively with all levels of management and staff.
Certifications and Licenses:
- Constantly perform desk-based computer tasks.
- Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking.
- Occasionally grasp forcefully, writing by hand.
- Rarely sort/file paperwork.
* Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of his or her job.
- Periodic work on evenings and weekends.
Stanford is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.
- Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations.
- Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.
- Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the Universitys Administrative Guide, http://adminguide.stanford.edu.
Location: Alumni Association
Job Code: 4904