You will support the sales and relationship management team; promoting products, services and brand to an audience of both existing and potential customers (B2B and B2C segments). The Direct Marketing Manager will drive customer acquisition and satisfaction through targeted marketing campaigns; mainly direct email campaigns.
You will be responsible for working closely with key stakeholders to develop direct marketing campaigns on a targeted audience and:
Build direct marketing strategy for different client segments globally, target and build database of mailing lists
Responsible for all email execution, planning and improvements.
Track and monitor campaign performance and behaviour to recommend strategies and increase customer acquisition, customer loyalty and engagement.
Optimise email and direct mail campaigns with a data-driven approach
Ensure IP reputation management
Initiate marketing automation, lead scoring models and ensuring appropriate testing methodologies are used for all marketing automation activities
Produce and analyse relevant reporting for top management
Identify relevant insights to create and adjust marketing campaigns
Fluency in French to a native level and fluent English
Proven experience in managing direct marketing campaigns
Strong knowledge of direct marketing techniques especially emails and mails.
Excellent writing skills and able to choose the appropriate language for specific targets (in English and French)
Ability to work effectively in a team – someone who is collaborative, flexible and adaptable, reliable with a strong 'can do attitude'
Strong project management skills, excellent strategic planning skills, organisation and prioritisation, including an ability to move projects forward in a complex environment
Experience in the financial services industry is a plus
Previous experience using Salesforce, and preferably Pardot, is required
This is a permanent full time position, located in London, UK. Desired start date as soon as possible.
Thank you for applying to Euro London Appointments, the UK's largest independent language consultancy. We aim to respond as promptly as possible to your application, however, due to the high level of CVs we receive we are only able to respond to applicants whose profile matches our Client's requirements. To enquire about other vacancies please visit our website at www.eurolondon.com.
Please note that in order to process your CV we must receive it in a Word document.