Chief Marketing Officer, Stanford Alumni Association, Stanford University
Founded in 1892 by the first graduating class, and situated on Stanfords iconic campus, the Stanford Alumni Association (SAA) has a mission to reach, serve and engage all Stanford alumni and students; to foster lifelong intellectual and emotional connections between the university and its alumni; and to provide the university with goodwill and support. In support of this mission, and through the work of its 125 employees, SAA seeks to engage our audience of over 224,000 Stanford alumni living and working across the globe. Stanford alumni bring diversity of age, ethnicity, geography, and interests, and include some of the worlds most sought after thinkers and doers. SAA delivers programs and services to Stanford alumni through a wide range of activities that include: content creation and curation (both digital and print), world-class travel/study programs, in-person and virtual community management, career networking services, alumni education programming, regional and on-campus event production, volunteer recruitment and management, and multi-channel, broad-based communications. (alumni.stanford.edu).
The Chief Marketing Officer (CMO) is a member of the senior leadership team (SAA Cabinet) and reports to the President of SAA who is also Stanford Universitys Vice President for Alumni Affairs and one of ten university officers. The CMO leads the design, development and refinement of integrated marketing strategies for SAA programs, products and services through an in-house agency model. In addition, the CMO oversees the organizations content marketing strategy via digital and print content development, syndication strategies, as well as owning digital, social and mobile properties. The CMO will be a key architect of a re-imagined and modern digital presence for SAA. The CMOs teams deliver and support a broad range of on-line and off-line alumni programming, including STANFORD Magazine, SAA web properties, brand and program marketing, and on-line alumni services, video, and webcasts. Take a look at what SAA is doing across various platforms:
Note: Not all unique aspects of the job are covered by this job description
The CMO has strategic management and operational oversight responsibility for SAA teams which develop strategic marketing, content, and communications plans for the Stanford Alumni Association.
As a core member of the SAA Cabinet, contribute to the development of SAAs long-term strategic vision and play a key role in the management and leadership of the SAA organization.
Transform SAAs long-term vision into actionable and measurable marketing plans to be implemented and supported by CMO teams.
Oversee and guide development of robust on-line marketing, digital, community management and social media strategies.
Manage STANFORD Magazine, including its editorial positioning across both print and on-line platforms. Oversee content syndication and manage magazine business operations.
Oversee and guide development of a robust marketing communications plan that articulates SAAs global positioning and mission, targeting both internal and external audiences.
Guide marketing content teams collaboration with other SAA department directors to ensure consistency of the organizations marketing and content message across various departments and platforms, as well as to the broader audience.
Manage select SAA teams and lead them toward achievement of targets.
Leverage a mix of classic marketing tools and on-line technology platforms to the benefit of the alumni association, the university and its alumni.
Oversee all content marketing initiatives, both internal and external, across multiple platforms and formats to drive engagement, sales, retention, leads, and alumni action.
Guide teams to leverage data and research to increase relevance and drive engagement.
Curate and share Stanfords unique story and value proposition in a way that bolsters connection between the university and its alumni, as well as between alumni and each other.
Education & Experience:
Bachelors degree and ten years of relevant experience; or a combination of education and relevant experience.
Knowledge, Skills and Abilities:
Demonstrated ability to develop clear, targeted branding and marketing strategies tailored for different audiences and channels.
Deep understanding of the social web including the importance of content marketing in the development of engaged audiences and active communities.
Proven track record of improving brand perception, developing and implementing marketing programs, and developing and managing collaborative relationships with partners.
Experience communicating through a wide variety of media to sophisticated, diverse audiences. Experience with magazine and/or content projects managing the editorial, design and production departments preferred.
Ability to manage internal and external relationships; preparing, justifying and presenting business cases, budgets and plans; and measuring the impact of different strategies and programs.
Ability to effectively develop strong cross-functional partnerships, evidenced by a track record of teamwork and collegiality leading cross-functional teams and building relationships beyond the marketing function.
Demonstrated success as an inspirational manager who has successfully motivated staff to achieve and sustain excellence. The individual must have strong interpersonal skills to develop alliances with internal and external groups and must be comfortable dealing effectively, diplomatically, honestly, and sensitively with all levels of management and staff.
Certifications and Licenses:
Constantly perform desk-based computer tasks.
Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking.
Occasionally grasp forcefully, writing by hand.
Rarely sort/file paperwork.
* Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of his or her job.
Periodic work on evenings and weekends.
Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations.
Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.
Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the Universitys Administrative Guide, http://adminguide.stanford.edu.
Stanford is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.
Located between San Francisco and San Jose in the heart of Silicon Valley, Stanford University is recognized as one of the world's leading research and teaching institutions. Leland and Jane Stanford founded the University to "promote the public welfare by exercising an influence on behalf of humanity and civilization." Stanford opened its doors in 1891, and more than a century later, it remains d...edicated to finding solutions to the great challenges of the day and to preparing students for leadership in a complex world. The University's thriving diverse community is comprised of nearly 7000 undergraduate students, 9000 graduate students, 2000 faculty members, 1900 postdoctoral scholars, and over 11,000 academic and administrative staff in seven schools including several interdisciplinary research centers and institutes. The campus spreads over 8000 contiguous acres and nearly all undergraduates live on campus. Stanford offers bachelor's and master's degrees in addition to doctoral degrees (PhD, MD, DMA and JD) plus a number of professional and continuing education programs and certifications. More at http://facts.stanford.edu and http://www.stanford.edu.
Stanford University is an equal opportunity employer and is committed to increasing the diversity of its faculty. It welcomes nominations of and applications from women, members of minority groups, protected veterans and individuals with disabilities, as well as from others who would bring additional dimensions to the university’s research, teaching and clinical missions.