Saunders College of Business, Marketing & Communications
Detailed Job Description
POSITION SUMMARY Position reports directly to the Director of Communications, Marketing, and Recruitment. Supports or manages the production of a wide range of strategic marketing and communications efforts that effectively advance the mission of Saunders College and its programs. Excellent written communications skills to cover content creation and management for print and electronic publications, social media, and advertising initiatives. Includes research and writing both original text and the redrafting existing text for department deliverables. Also, provides administrative support to the department.
Communications Research and Writing
Creates written copy for department materials including print and electronic publications, social media, news stories, newsletters, news briefs, and event listings, and advertising. Creative writing must consistently incorporate highlights from up to date strategic messages of Saunders. Includes drafting original copy, both routine and non-routine, and rewriting outdated text. Repurposes text to distribute in multiple formats. May work with freelance writers and copywriters to meet department objectives.
Responsible for research, including gathering and fact checking information to prepare accurate written copy while meeting deadlines. Provides copywriting, editing and proofreading of department materials as they are readied for publication. Research includes identifying publication and distribution issues and opportunities.
Writing and research requires contact with and liaison with multiple constituencies, including RIT and Saunders faculty and staff; and outside vendors including agencies, designers, photographers, digital media specialists, printers, list brokers, mail houses and post offices. Also, supports with preparation of business school ranking surveys.
Manages and executes content marketing deliverables to cover topics aligned with RIT and Saunders strategy. Content management includes executing content creation calendar covering an optimal mix of marketing outlets including: onsite displays, internal and external websites, social media posts and influencers, email distribution, print and outdoor advertising.
Proactively seeks to maintain accurate, up-to-date content while striving to improve the marketing reach and effectiveness. Identifies newsworthy stories and other opportunities of interest to Saunders audiences to raise awareness for the college, its faculty and students; and maintains a calendar of future opportunities. Provides direction and edits to designers for the graphic layout of department materials including the preparation of specifications for printing projects.
Analyzes digital reports including Google Analytics, Social Media, and email distribution reports for presentations and pulls out key findings to help make decisions for improving effectiveness of content marketing plans.
Consults with Faculty, Staff and other RIT constituents to establish content partners for website, plus department and program materials. Implements regular audit schedule ensuring content for all materials are audited on a regular schedule.
Digital Media Management
Serves as primary content webmaster for saunders.rit.edu, applying metrics driven, goals orientated planning. Manages look and feel, navigational architecture, and content to optimize SEO and SEM results. Uses Content Management System and graphic programs to perform all web edits supporting Communication and Marketing goals. Conceptualizes design, creates new pages and revises pages without need for approval which includes creation of text, pages layout and graphics. Needs to be able to edit graphics for optimal website performance. Publishes edits directly to website without need for approval. Works with Saunders Technical Support, RIT Production Services, and ITS to address programming needs.
Develops and maintains a sustainable social media presence for Saunders with consistent branding across sites. Manages optimal mix of social media sites to maintain and coverage on each. Establishes proper balance between reactive and proactive approaches that optimize reach and relevance to Saunders mission. Creates social media plan with clear objectives and metrics to track performance. Actively utilized social media listening tools and seeks to engage influencers.
Coordinates content on non-Saunders websites. Maintains catalog of external websites that reference Saunders web pages or contain Saunders information, and coordinates to ensure their information is accurate and up to date. Researches and suggests website partners that can provide new sources of traffic.
Coordinates the dissemination of marketing materials via the website, email, social media, and in print. Identifies opportunities social media, internal distribution lists, and custom or purchased lists. May work with mail house services or email list brokers for large external postage mailings. Maintains and utilizes email distribution lists for e-newsletters while managing email distribution account.
Supports all marketing and communications and objectives including admissions activities, prospect and applicant communications series, and event promotions. Works with recruitment and promotions personnel to support pre and post event marketing and promotions to increase attendance and awareness of Saunders events. Includes coordination of event invites, advertising, and written and photography coverage.
Places orders for print, electronic and broadcast publications, and advertisements. Includes coordinating production schedules for publications and advertising, trafficking proofs and ensuring that necessary approvals are obtained. Includes liaisons to advertising agencies and other partners to ensure that production deadlines are met.
Maintains on-campus communication assets such as display cases and brochure holders. Conceptualizes and implements monthly plans for content updates. Maintains awareness of how the college is represented on and off campus and how the representation is in line with Communication and Marketing strategic goals.
Collects and submits for payment all departmental expenses per RIT requirements. This includes support for purchase orders, pro-card processing, check requests, invoices, expense reports, processing purchasing receipts, and other internal control forms.
Enters and tracks department expenses in department budget spreadsheet to properly monitor projections versus actual expenses.
Purchases and maintains departmental office supplies and equipment.
Supports college recruitment and promotional events as needed. May include some nights and weekend events.
Any and all other duties that may arise.
Required Minimum Qualifications
Bachelor's Degree preferably in marketing, communication, public relations, English, journalism, or related field.
Minimum 1-3 years of related experience
Requires strong writing and communication skills.
Must be comfortable with working with digital media including website management, social media, and email distribution.
Previous experience designing or managing websites. Basic knowledge of HTML and ability to resize photo and graphic files for web use is needed.
Requires strong organizational skills and attention to detail, as well as the ability to work well in a fast-paced, deadline-oriented and goal-driven environment.
Experience that demonstrates knowledge and understanding of office administration, organization, coordinator, facilitation, bookkeeping and/or report writing.
Requires proficiency in Microsoft Office.
Willingness to travel to off-campus events and some evening and weekend work may be required.
·Preferred proficiency in digital design software such as Adobe Creative Suite, Acrobat, Illustrator, InDesign Photoshop, and Dreamweaver. ·Experience with Google Analytics and Social Media metric preferred.
Required Application Documents
Cover Letter, Curriculum Vitae or Resume, List of References, Writing Samples
How To Apply
In order to be considered for this position, you must apply for it at http://careers.rit.edu/staff. Click the link for search openings, and in the keyword search field, enter the title of the position or the BR number.
Please submit the following: cover letter, resume/CV and upload the following attachment:
Two writing samples demonstrating excellent writing skills, ideally covering marketing or public relations pieces (maximum 5MG attachment size)
Please note: Applications that do not include the required submissions above will not be considered for this position
In addition of the two writing samples, candidates may choose to upload an attachment as a 1-page summary of social media highlighting posts or strategies
The hiring process for this position may require a criminal background check and/or motor vehicle records check. Any verbal or written offer made is contingent on satisfactory results, as determined by Human Resources.
RIT does not discriminate. RIT promotes and values diversity, pluralism and inclusion in the work place. RIT provides equal opportunity to all qualified individuals and does not discriminate on the basis of race, color, creed, age, marital status, sex, gender, religion, sexual orientation, gender identity, gender expression, national origin, veteran status or disability in its hiring, admissions, educational programs and activities.
RIT provides reasonable accommodation to applicants with disabilities, veterans or wounded warriors where appropriate. If you need reasonable accommodation for any part of the application and hiring process, please contact the Human Resources office at 585-475-2424 or email your request to Careers@rit.edu. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.
THE UNIVERSITY AND ROCHESTER COMMUNITY:
RIT is a national leader in professional and career-oriented education. Talented, ambitious, and creative students of all cultures and backgrounds from all 50 states and more than 100 countries have chosen to attend RIT. Founded in 1829, Rochester Institute of Technology is a privately endowed, coeducational university with nine colleges emphasizing career ...education and experiential learning. With approximately 15,000 undergraduates and 2,900 graduate students, RIT is one of the largest private universities in the nation. RIT offers a rich array of degree programs in engineering, science, business, and the arts, and is home to the National Technical Institute for the Deaf. RIT has been honored by The Chronicle of Higher Education as one of the “Great Colleges to Work For” for four years. RIT is responsive to the needs of dual-career couples by our membership in the Upstate NY HERC.
Rochester, situated between Lake Ontario and the Finger Lakes region, is the 79th largest city in the United States and the third largest metropolitan area in New York State. The Greater Rochester region, which is home to over one million people, is rich in cultural and ethnic diversity, with a population comprised of approximately 16% African and Latin Americans and another 7% of international origin. It is also home to the largest deaf community per capita in the U.S. Rochester ranks 3rd among the best metropolitan regions for “raising a family" by Forbes Magazine; 6th among 379 metropolitan areas as “Best Places to Live in America” by Places Rated Almanac; 1st in Expansion Management Magazine’s ranking of metropolitan areas having the best “quality of life in the nation”; and is among Essence Magazine’s “Top 10 Cities for Black Families.”