Sebring International Raceway seeks a talented professional to join us in the position of Director, Marketing and Communications based in our Sebring, Florida office.
This position is responsible for managing the team and execution of all marketing and communications strategies for the track.
Duties include but are not limited to:
Responsible for all corporate and ticket sales collateral that is used to promote Sebring International Raceway and the Mobil 1 Twelve Hours of Sebring Fueled by Fresh From Florida.
Responsible for creating advertising creative that is used in national and local media. Media creative includes but is not limited to television, radio, print, outdoor and digital.
Managing the relationship with the advertising agency to create advertising plan for IMSA event that is negotiated and implemented by the agency.
Orchestrate, implement and analyze social media plans that send the correct message to the correct audiences to create results.
Create and implement a public relations strategy that will garner attention for Sebring International Raceway in non-traditional markets and outlets.
Responsible for creating and implementing a ticket sales strategy that is sustainable annually as well event-by-event strategies that will allow track to maximize ticket revenue.
Work with Business Development to create and fulfill sponsorship promotions/activations.
Work with advertising agency to create and fulfill media promotions.
Manage and update track website, including content creation and strategy.
Approximate Travel Required: 10%, including weekends.
A bachelor’s degree and a minimum of 10 years marketing and communications management in a fast-paced busy environment. Motorsports experience a plus.
Knowledge, Skills and Abilities
Experienced in handling a wide range of administrative and guest service related tasks and will be able to work independently with little or no supervision. This person must be exceedingly well organized and flexible. The ability to interact with people at all levels in a fast-paced environment, sometimes under pressure with a high level of professionalism and confidentiality is crucial to this role.
We are a company unlike any other in the world. At Sebring International Raceway you will find a community of diverse individuals respectful of our history and heritage, but with an eye toward the future. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. The key to our success is our employees and we offer highly competitive salaries, benefits second to none, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at Sebring International Raceway!
Sebring International Raceway is committed to fostering a diverse work environment where all employees feel valued and empowered. Sebring International Raceway is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, sex, national origin, age, color, disability, religion, sexual orientation, genetic information, pregnancy, or any characteristic that is protected by law.
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Additional Salary Information: Relocation assistance is available.
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (Monster Energy NASCAR Cup Series™, NASCAR XFINITY Series™, and NASCAR Camping World Truck Series™), four regional series, one local grassroots series and three international series. The International Motor Sports... Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit http://www.NASCAR.com and http://www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).