The Inbound Marketing Specialist will work in a unique role that combines lead generation, prospecting, and technical customer support. Utilizing Pardot®(leading marketing automation platform), the specialist will prospect warm and hot leads, and have a direct opportunity to generate revenue. Additionally, the Inbound Marketing Specialist will consistently review lead sources and make recommendations based on which are performing best. The specialist will report to the Marketing Manager – Inbound and Operations.
Plays a key role in Smalley’s lead generation strategy and identify new prospects to help grow our business. Optimizes lead acquisition processes and provide input for improvements
Contacts prospects via telephone/email to gain understanding of their needs, identify decision makers, buying influencers, budget and timeline. Maintains and updates an accurate log of activities in the CRM and Marketing Automation system
Builds and cultivates prospect relationships by initiating communications and conducting follow-up communications in order to move opportunities through the sales funnel
Responds to all emails including those sent directly and from the main company email address. Responds in a timely manner with accurate and complete answers. Works to anticipate future questions or issues from the customer for the problem and give a complete solution.
Captures information regarding potential OEM’s and other key customers from dealings with customers passes that information on to the appropriate sales personnel. Performance rating will be based on quality of information.
Serve as a product expert. Continually learns about existing products and is proactive in keeping up on new products released. Strives to learn product markets, applications, competition, and competitive advantages.
Conducts market, competitor, and customer research. Collects and analyzes data. Prepares reports and summaries of research. Assists in development of monthly Marketing team metrics report
Evaluates lead sources (including email campaigns, webinars, trade shows/conferences, website, advertising, etc.) to understand value and make proposals to maximize lead generation results
Act as a liaison between Marketing and Sales, assisting in the development of new campaign ideas, customer research, etc.
Participate in training and/or company-attended trade shows where needed
Bachelor’s degree in business, marketing, or equivalent preferred
Minimum 2-3 years B2B Sales or Marketing
Experience with Pardot or other Marketing Automation software a plus
Excellent communicator and creative thinker, with an ability to use data to inform all decisions
Collaborative and comfortable working in a fast-paced environment
Strong computer skills (Outlook, Word, Excel, and PowerPoint)
Minimal travel required (3-4 trips per year, generally 2-3 days a trip)
Additional Salary Information: Smalley offers a competitive compensation and benefits package, including 401(k) savings plan with company match; profit sharing, health, dental, vision. Company paid life insurance, STD and LTD; supplemental life insurance, pet insurance,tuition reimbursement, paid time off, and 10 company paid holidays.
For over fifty years,Smalley has been the market leader in manufacturing precision fasteners for some of the world’s largest Aerospace, Automotive, Consumer and Medical brands. Our pride, passion, and innovation is built into every product that we make and every touchpoint we have with our customers. We work in a fast paced, employee focused, global environment with plenty room to learn and grow w...hile keeping a healthy work/life balance. We look forward to you joining our team!Why work for Smalley? First and foremost, Smalley offers a competitive compensation and benefits package including: competitive base salary, 401(K) savings plan with company match, profit sharing, bonus, health, dental, vision, critical illness, company paid life, STD and LTD, supplemental life insurance, tuition reimbursement, paid time off and 10 company paid holidays. Smalley is a team-oriented work place with the opportunity for career advancement.