Develop and implement online marketing strategies, including creating organizational practices and policies for online engagement. Lead Branding team to ensure consistent external presentation of APHA’s brand and coordinate with the Core Values Team to educate and motivate staff to “live the brand.” Lead marketing team and work with staff to develop and implement marketing campaigns in support of membership, fundraising, publications, meetings/events, programs and advocacy. Oversee all e-mail lists. Test and optimize new data segmentation strategies to feed into department campaigns. Serve as the key liaison with other departments to optimize the online user experience across all platforms. Devise innovative strategies to grow APHA’s supporter list, improve the quality of the data and increase interaction/engagement with APHA communication campaigns and programs: Analyze data and develop new reporting capabilities to gain actionable insight into the composition of APHA's database and track campaigns/offers/executions from end to end across multiple APHA platforms; Design and maintain data hygiene processes to ensure high quality and accurate data; and Coordinate with IT and relevant departments to better integrate various online databases. Communicate best practices in email marketing to all departments, advise on copy, design, call to action, performance analysis and optimization and oversee email calendar. Manage online marketing budget and APHA’s email marketing tool, Convio. Explore social media and other new tools and technology and propose appropriate innovations for APHA in order to cultivate an engaged online community. Organize and support APHA TV in coordination with Conventions staff. Oversee strategies and implementation of Generation Public Health in coordination with relevant staff. Contribute to developing overall marketing strategies beyond the online environment including efforts to develop centralized marketing functions. Participate in e-commerce team, social media team and Get Ready team.
Bachelor’s degree required. Advanced degree with a focus on marketing and communications or commensurate work experience in the field required. Eight to ten years’ of experience in marketing and online communications. Excellent communications skills, both oral and written. Team player. Ability to prioritize short-term projects and long-term goals, organize time and identify resources for projects. Previous experience with a membership association or other nonprofit advocacy organization desirable, health-related a plus. Experience with using website content management systems (CMS), preferably Sitecore and Sharepoint. Experience using association management tools, preferably iMIS. Experience using constituent relationship management (CRM) systems, preferably Convio. Knowledge of online advertising, Google Adwords, site analytics, etc. Understanding of usability and usability testing. Understanding of new media technologies, including social media, blogs, audio/video production and mobile technologies.
Salary mid - high 70’s, commensurate with experience.
Hours: 35 hours a week, full-time, Mon- Fri. (daytime). Number of openings: 1.
Applicants who meet the requirements and are interested in being considered for this position should upload the following information:
A writing sample;
Three – five professional references (name, title, company name and phone number and email).