This isn't packaged goods. It's a bigger challenge than that. Here you're making a difference in people's lives, starting with your own. Join us and start doing your lifes best work.SM
The Marketing Outreach Specialist will be responsible for building relationships with UHG and the communities we serve and interacting with the Providers, Community leaders, Advocacy groups, and attending Health Fairs to establish relationships and educate the communities we serve on the products and programs available to Members throughout the state. The presentations are conducted by the Outreach Specialists at events such as Health fairs, Community dinners, and charitable functions, etc. The Marketing Outreach Specialists will also visit Provider offices to ensure materials are on - hand for distribution to Members, or potential Members that will benefit from UHG programs.
The Marketing Outreach Specialist will be covering the Rochester, NY area. The preference is for the candidate to reside in Rochester, NY as the majority of the business is in that area.
Positions in this function are involved in developing market strategies to support products and drive membership / sales growth. Positions develop strategies and tactical plans to support consumer / member innovation, support new product and program launches, and combat competitive pressures. May analyze economic considerations, develop marketing forecasts, estimate costs, and manage program / project budgets.
Create opportunities through United Healthcare Community Plan.
Execute Marketing plan.
Coordinate and execute UHCCP events.
Develop exceptional relationships with community - based partners, advocacies, Providers, and Agency partners.
Be a community expert of targeted areas.
Responsible for local brand awareness through community involvement by participating in targeted key events (such as Health fairs, Community Family Fun Days, educational Wellness seminars, Fitness events, and Fun walks, etc.) through existing relationships and the creation of new ones.
Responsible for data input and tracking of information into department - specific programs (FAST, Sales Force, etc.).
Educate and assist current and potential Members regarding the UHCCP program (i.e. presentations, one - on - one conversations).
Work with Internal cross - functional teams (Clinical, Network, Care Management) to help facilitate issue resolution, as appropriate.
Ensure compliance and quality Outreach efforts, adhering to all applicable State and Federal Regulatory requirements and procedures.
Set own work schedule and Event Development strategies to attract and retain Membership market share in targeted markets.
Analyze and collect Marketing, Health, and Community - related data in order to develop Market strategies and provide recommendations to Health Plan leadership.
Responsible for meeting or exceeding UHCCP targeted growth, retention, and enrollment expectations within assigned region.
Represent UHCCP at community meetings and coalitions; Attend conferences.
UnitedHealth Group is the most diversified health care company in the United States and a leader worldwide in helping people live healthier lives and helping to make the health system work better for everyone.
We are committed to introducing innovative approaches, products and services that can improve personal health and promote healthier populations in local communities. Our core capabilities... in clinical care resources, information and technology uniquely enable us to meet the evolving needs of a changing health care environment as millions more Americans enter a structured system of health benefits and we help build a stronger, higher quality health system that is sustainable for the long term.
We serve our clients and consumers through two distinct platforms:
?UnitedHealthcare, which provides health care coverage and benefits services.
?Optum, which provides information and technology-enabled health services.